Sky Bet Become Football League Sponsor
Sky Bet have signed a deal to become the principle sponsor if The Football League taking over from nPower.
The league had been left red faced starting the season as just The Football League Championship, League One and League Two after B&Q allegedly pulled out of a deal to become the leagues sponsor.
Dominoes Pizza had also been rumoured to be sponsoring the league however the Football League had announced Wednesday they had agreed a deal with Papa John's Pizza to become the official Pizza of The Football League.
Further down the footballing pyramid, the Conference and Conference North and South are due to kick-off without a sponsor after failing to secure a replacement for Blue Square bet whose contract expired at the end of last season.