UK time is: 02:52:25
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

Swindon Town F.C Change Badge

Swindon Town F.C have today announced the winner of the 'choose the new badge' competition.

Us here at Vital Swindon Town will be working hard to convert the site to the new badge and update the look of the site.

Below is the official announcement from the club.

Statenent From Swindon Town F.C

Swindon Town FC would like to take this opportunity to thank you for taking the time to vote.

For the last two weeks you, the supporters of Swindon Town FC, have been voting their preferred choice of club badge. You will be pleased to know that your preferred choice of badge topped the poll.

Three alternative badges were designed and put to the public vote, based on the original 'shield` badge that traditionally the team has worn, with the option to stay with the current badge that was introduced in time for the 1991/92 season also provided.

Obviously the decision to suggest a change was not going to be welcomed by everyone, but the overwhelming majority of those who voted (76%), agreed that after 16 years it is now time for a new badge.

Of the three alternative designs, one design, Option 3, soon became a firm favourite in the eyes of the majority of fans who voted for a change, with 68% of these fans voting for this badge.

Therefore, it has been decided that the club will have a new badge in place in time for the start of next season. Please open the attached file for a reminder of what the new badge will look like.

The preferred badge, Option 3, includes the club name, a robin (after the club's nickname 'The Robins'), a train (the rail industry being an important part of the Town's heritage) a football, and re-introduces the town`s motto - 'Salubritas et Industria'.

Why change the club badge?

The present club badge has used for the past 16 years and this design that was introduced when the club felt that it needed a 'brand new' and 'fresh' image, following a difficult period in it's history following the issues of the late 80's and a relegation. Although this change may have been refreshing at the time and served its purpose, it did not retain any of the heritage from the traditional club badge.

We feel now is an opportunity to reintroduce a design that will herald a return to something akin to the club's traditional shield design and also the include the motto - 'Salubritas et Industria', as well as reinstating the heritage aspect, both of Club and Town. This also gives the club a solid mission statement, the motto translating to - 'healthy and industrious' which will be used across all facets of the club, from the football team, back room staff, fans, and also the community development team.
The club will now commission Lotto, who are manufacturing next season`s kit, to produce some sample replica shirts including the new badge.

As soon as these samples are delivered we will post images on the official website. We will also begin to re-stock the STFC superstore with updated merchandise, and will provide regular updates as and when this merchandise becomes available.

Thank you once again for your vote.




Use your social login to comment on front page articles. Login using you Facebook, Twitter, Google or LinkedIn accounts and have your say!



Click here to join in the debate on the club forum.

The Journalist

Writer: Moonraker1969 Mail feedback, articles or suggestions

Date:Monday April 23 2007

Time: 3:33PM

Your Comments

no surprise there then, this was leaked the other day before the voting had closed!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
red_gilly
I think it looks good.
STFC_Editor
I've never liked the last effort of a club badge we had, this is fine and actually looks like a club badge and not some wierd shaped painted object.....
APG_STFC
I think this badge, although different actually does reflect the clubs history. We won the league cup with this badge (a similar one anyway) and had good times under Lou Macari
STFC_Editor
P.S I hope you all like the new banner!
STFC_Editor
Talk about a step backwards!!! Let's take a trip back to the 80's.... Why does Swindon always have to come back to the trains??? The railway works closed nearly 30 years ago!!! The badge is naff..... at least the current one looks modern.
Wellsy
I think it will look cheap and tacky, preferred badge 2
red_gilly
 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Swindon Town Articles

Swindon's Lee Marshall Signs Pro Forms (Saturday October 25 2014)

Swindon's Waldon Heads To Maidenhead (Saturday October 25 2014)

Brad Smith Re-Called By Liverpool (Monday October 20 2014)

Tranmere Sign Swindon Striker On Loan (Friday October 10 2014)

Swindon Open Contract Negotiations (Tuesday October 7 2014)

Swindon's Harley Trains With Exeter City (Monday September 29 2014)

Obika Out For Up To 12 Weeks (Monday September 29 2014)

Archived Swindon Town Articles

List All Vital Swindon Articles
Have your say
Click here to suggest an article
Click here to suggest a poll

League Results (view all)

Latest Results
Swindon 2 - 2 Colchester
Swindon 5 - 2 Sheff Utd
Swindon 2 - 0 Crewe
Swindon 1 - 1 Coventry
Gillingham 2 - 2 Swindon
Bradford 1 - 2 Swindon

League Table (view table)

Team P W D L GD Pts
6. Oldham 15 6 7 2 6 25
7. MK Dons 13 7 3 3 12 24
8. Rochdale 14 7 2 5 11 23
9. Swindon 13 6 5 2 10 23
10. Chesterfield 14 5 4 5 2 19
11. Fleetwood 15 5 4 6 1 19
12. Bradford 15 5 4 6 -1 19

Breaking League News

Davis praises spirit
Crewe : 25/10/2014 21:38:00
Defender dismissed as run ends
Crewe : 25/10/2014 21:24:00
Super Sky Blues Lift the Gloom
Coventry : 25/10/2014 20:27:00
Notts County : 25/10/2014 19:27:00
Rochdale : 25/10/2014 19:21:00

Current Site Poll (view all polls)

Are you happy with the signing of Jonathan Obika?
Suggested By:  
Yes 38%
No 37%
Unsure 25%